How to Use Apple Clips
Let’s face it, everyone wants to be Snapchat. The use of video is so prevelant in social media today that many other networks are copying the story format and putting video right at the centre of their development strategy. Is it following a preference we have for video or is it shaping the way we consume content online? I’d argue that it’s a bit of both, but you can’t deny that video is here to stay so there will be a multitude of apps and services that help us, the users, create more engaging content. Apple Clips is just the latest.
Perhaps the first thing to comment on is the fact that it produces square video. We know from Buffer that square video is performing better on social media. It also has the advantage of being able to be used well in all the social networks (particularly Instagram). It’s a smart choice to use the square format.
Thanks to videos autoplaying, still typically with sound off (at the time of writing), you have to grab the user’s attention in the feed as quickly as possible so they don’t scroll past. Adding captions is seen as a way to do this, but up to now, it’s been a bit of a hassle to create them. So generating them within Clips is another smart move.
One, huge, caveat however: like all voice recognition systems, occasionally it fails. Epically. Check out the end of the video for a rather inappropriate mis-hearing of ‘Clips’. It’s still pretty good though.
Obviously there are filters – how else do we get comfortable being on camera? Thank goodness for the Insta filter alone. There are a couple of more weird ones. Presumably, they will add more in a future update too.
Likewise, stickers. Just put stickers on everything, that will make viewers stay watching, right? Personally, I find stickers can be distracting if used in certain ways, but they can add to your message. In Clips, we have the geolocation, time and date stickers (hoorah!), but also the random ‘hello’, arrows and speech bubbles that you can use too. Try it out, but don’t overcrowd the screen though.
There are a number of predefined full-screen, animated clips, such as ‘The End’, ‘Cheers’ or ‘Thanks’. You can add your own audio/commentary to these too.
As if your Clips video wasn’t crowded enough, you can stick a piece of music in too. I can’t say that I find the limited number of choices particularly inspiring, but they’re generic enough to not distract from the main video content. I can’t work out whether you can add your own music; I think you can, but not copywrited material. See if you think the music is annoying in my video.
For me, this is the best feature of Clips. The app provides you with a video editing tool in a simple and elegant user interface. It crosses the boundaries of the raw story format (e.g. Snapchat), where ‘#onetakesnaps’ is an actual thing, and allows you to create something slightly more polished.
Personally, I wouldn’t make it too polished – that raw appeal is genuine and shows that you are authentic (who believes Instagram feeds anymore anyway?)
Here’s a video sample, created in Apple Clips to show you how you can create videos using the app. I made it in the space of about 10 minutes, including any retakes of clips, mainly because of traffic, dogs and children-based interruptions.
I’d love to see what you can create – give me some inspiration and tag me in them!
Download Apple Clips from the App Store